Executive coaching: a guide for pros

What customers ask, how to win the job, and what to put on your profile.

Offering executive coaching

Leaders hire coaches they can trust with sensitive topics. Spell out confidentiality and your process.

What customers ask

  • Who sees my information?
  • What are your leadership credentials?
  • How do you gather feedback?
  • How long is the engagement?
  • Can we meet by video?

How to win the job

  • Open with confidentiality terms.
  • Share your leadership background plainly.
  • Describe the assessment step in the first month.
  • Put scope, session count and refund terms in writing.
  • Offer a trial conversation.
  • Agree on how progress is shared with a sponsor, if any.

What to put on your profile

  • Leadership background
  • Types of leaders you coach
  • Session format
  • Your process in short steps
  • Engagement length options

Follow-up that helps the customer

  • Offer a progress review with a sponsor, if the leader agrees
  • Offer a follow-up session after major events
  • Share a reading list on request

Licenses and permits

Coaching is not usually licensed, but check your state and local rules on business registration and on what you may say you offer. Stay out of therapy, medical or legal advice unless you hold the license that allows it.

Questions

Can I report to the company paying?

Only what you agreed in writing with the leader.

Should I do assessments?

Only with consent and clear use of the results.

Pro reviewers

Pros who offer executive coaching remotely can improve this guide, like Wikipedia. We check every edit before it goes live. Every approved edit is credited in the edit history and on the pro's profile.

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