Therapy: a guide for pros
What customers ask, how to win the job, and what to put on your profile.
Offering therapy
Therapy clients look for a licensed professional they can trust, and your profile is where they decide whether to reach out. Clear scope, license details and a calm tone help the right clients choose you.
What customers ask
- Are you licensed, and in what state?
- Do you take my insurance or offer a payment option?
- Do you see clients by video?
- What is the first session like?
- Do you work with the concern I have?
How to win the job
- On the first call, ask what brings the person in and answer logistics plainly: format, session length, cancellation policy.
- State your license type and board on the first call without being asked.
- Offer a short intro call so the person can see if your style fits.
- Put session length, format and cancellation terms in writing before the first session.
- Explain confidentiality and its limits in plain words at intake.
- Make clear what you do not treat or take on, and name who you refer to for that.
What to put on your profile
- License type and the state it is held in
- Specialties and the age groups you see
- Session format: in person, video or both
- Insurance you accept or private pay terms
- A short, plain description of how a first session works
Follow-up that helps the customer
- Offer a check-in on goals at set points so the client sees direction
- Share a list of reading or local support groups when the client asks, without pushing
- Send a clear reminder of the next appointment and cancellation window
Licenses and permits
Therapy and counseling are licensed professions. Hold the license your state board requires for the services you list, keep it current, and check the board's rules on telehealth and on practicing across state lines.
Questions
Can I promise outcomes in my profile?
No. Describe your approach and who you work with, and avoid claims that therapy will cure or fix a condition.
What should I do about crisis calls?
Put your crisis plan in writing at intake, including when to contact local emergency services, and follow your board's rules.
Pro reviewers
Pros who offer therapy remotely can improve this guide, like Wikipedia. We check every edit before it goes live. Every approved edit is credited in the edit history and on the pro's profile.
Edit history
- Oct 29, 2026: Drafted by infinibell to our content guidelines.
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