Career coaching: a guide for pros

What customers ask, how to win the job, and what to put on your profile.

Offering career coaching

Job seekers want a coach who has seen the path they want. Show your background, your process and what clients leave with.

What customers ask

  • Will you write my resume?
  • Do you do mock interviews?
  • How many sessions do I need?
  • Have you worked in my field?
  • Can we meet by video?

How to win the job

  • Ask on the first call what role the client wants and say honestly if it is outside your experience.
  • Share your background and the fields you know.
  • Explain your process: assessment, documents, practice, plan.
  • Put session count and deliverables in writing.
  • Offer a short intro call.
  • Describe what clients do between sessions.

What to put on your profile

  • Your background and the fields you coach
  • Services: resume, interviews, planning
  • Session format
  • Sample deliverables with client details removed
  • Payment details

Follow-up that helps the customer

  • Offer a check-in after a first week in the new role
  • Offer a resume refresh when the client wants to move again
  • Share interview prep notes for later use

Licenses and permits

Coaching is not usually licensed, but check your state and local rules on business registration and on what you may say you offer. Stay out of therapy, medical or legal advice unless you hold the license that allows it.

Questions

Can I promise a job?

No. Describe your process and avoid guarantees.

Should I get certified?

It is optional. If you hold one, state the issuer so clients can verify it.

Pro reviewers

Pros who offer career coaching remotely can improve this guide, like Wikipedia. We check every edit before it goes live. Every approved edit is credited in the edit history and on the pro's profile.

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About this guide

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