Life coaching: a guide for pros
What customers ask, how to win the job, and what to put on your profile.
Offering life coaching
Clients come looking for clarity and accountability. Show your process, scope and limits plainly.
What customers ask
- Is this therapy?
- How many sessions do I need?
- What do I do between sessions?
- Do you have a refund policy?
- Can we do video sessions?
How to win the job
- Explain on the first call that coaching is not therapy.
- Describe your process in plain steps.
- Share your training and any certification.
- Put session count, fees and refund terms in writing.
- Offer an intro call.
- Say when you refer a client to a licensed professional.
What to put on your profile
- Your background and focus areas
- Your process in three or four steps
- Session format and length
- Package or session options
- A short note on what coaching is not
Follow-up that helps the customer
- Offer a review session after a set period
- Share a habit tracker on request
- Offer a refresher when the client has a new goal
Licenses and permits
Coaching is not usually licensed, but check your state and local rules on business registration and on what you may say you offer. Stay out of therapy, medical or legal advice unless you hold the license that allows it.
Questions
Can I give mental health advice?
No, unless you hold the license that allows it. Refer clients to a licensed professional.
Do I need to state that I am not a therapist?
Yes, say so plainly in your profile and agreement.
Pro reviewers
Pros who offer life coaching remotely can improve this guide, like Wikipedia. We check every edit before it goes live. Every approved edit is credited in the edit history and on the pro's profile.
Edit history
- Oct 29, 2026: Drafted by infinibell to our content guidelines.
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