Executive coaching: what to know

What the job involves, what changes the price, and what to ask a pro.

What executive coaching is

Executive coaching is one on one work between a coach and a leader on skills such as decision making, communication and leading a team. The coach gives feedback and helps set goals for the role.

Signs you need it

  • You were promoted and the job now asks for skills you did not need before
  • Your team is stuck or turnover is rising
  • Feedback shows you struggle with delegating or communicating
  • You are preparing for a bigger leadership role
  • You feel isolated at the top and want a sounding board

What the pro does

  • An intake on your role, goals and feedback you have received
  • Gathering input, sometimes from colleagues, with your consent
  • Setting development goals tied to the role
  • Regular sessions to practice conversations and decisions
  • Reviewing progress and planning next steps

What changes the price

Every job is different, so we do not publish prices. These are the things that move the quote up or down.

  • Coach's leadership background
  • Session length and frequency
  • Length of the engagement
  • Whether feedback from colleagues is gathered
  • In person or video
  • Who pays: the leader or the company

What a written quote should spell out

  • Session length, schedule and total length
  • Whether colleague feedback is gathered and how it is shared
  • Confidentiality terms if the company pays
  • Cancellation and refund terms
  • How progress is measured

Questions to ask before you hire

  • What leadership roles have you held?
  • How do you handle confidentiality if my company pays?
  • How do you gather feedback?
  • What does a typical session look like?
  • How do we measure progress?
  • What are you not the right fit for?

Red flags

  • Promises of promotion
  • Vague confidentiality terms
  • Coaching without any assessment of your goals
  • Using your sessions to report to your company without your knowledge
  • Pressure to sign a long contract before a trial session

What you can do yourself

You can ask colleagues for honest feedback, schedule time to reflect and read leadership books on your own, but a coach offers structure and an outside view.

Licenses and permits

No license is usually required to offer coaching, so ask about training, any certification and how to verify it with the issuer, and ask for a client reference.

Executive coaching questions

Is executive coaching therapy?

No. It is focused on leadership goals, not clinical care.

Who sees what I say?

Ask for confidentiality terms in writing, especially if your company pays.

How long does it take?

Plans vary by goals and role. Ask for milestones and a review point so you can decide whether to continue.

Can the coach talk to my boss?

Only with your agreement. Clarify before starting.

Pro reviewers

Pros who offer executive coaching remotely can improve this guide, like Wikipedia. We check every edit before it goes live. Every approved edit is credited in the edit history and on the pro's profile.

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