Relationship coaching: a guide for pros
What customers ask, how to win the job, and what to put on your profile.
Offering relationship coaching
Clients want practical tools without being treated like patients. Draw the line between coaching and therapy and show your tools.
What customers ask
- Is this therapy?
- Do both of us need to come?
- What tools will we use?
- What if we are long distance?
- Do you refund?
How to win the job
- State on the first call what coaching is and is not.
- Describe the tools you use in plain words.
- Explain how you work with one or both partners.
- Put refund and cancellation terms in writing.
- Name who you refer to for clinical needs.
- Offer a short intro call.
What to put on your profile
- Your training and background
- Individuals or couples you serve
- Session format
- A short note on your scope
- Package options
Follow-up that helps the customer
- Offer a progress check after a set number of sessions
- Share a communication exercise sheet
- Offer a refresher before a big change
Licenses and permits
Coaching is not usually licensed, but check your state and local rules on business registration and on what you may say you offer. Stay out of therapy, medical or legal advice unless you hold the license that allows it.
Questions
What do I say about my scope?
State that you are a coach and not a therapist, and name who you refer to.
Should I take clients in crisis?
No. Refer to a licensed professional and emergency services.
Pro reviewers
Pros who offer relationship coaching remotely can improve this guide, like Wikipedia. We check every edit before it goes live. Every approved edit is credited in the edit history and on the pro's profile.
Edit history
- Oct 29, 2026: Drafted by infinibell to our content guidelines.
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