Doula: a guide for pros

What customers ask, how to win the job, and what to put on your profile.

Offering doula

Parents-to-be look for support they can trust. Share your approach, your backup plan and your boundaries.

What customers ask

  • Who is your backup?
  • Can you attend at my hospital?
  • Do you offer postpartum visits?
  • How do you work with my doctor?
  • What if the plan changes?

How to win the job

  • Offer an interview before booking.
  • Explain the backup plan on the first call.
  • Share training and number of births, plainly.
  • Clarify you do not give medical advice.
  • Put visits and terms in writing.
  • Describe how you support partners.

What to put on your profile

  • Training
  • Services: birth and postpartum
  • Backup coverage
  • Locations you attend
  • A note on scope

Follow-up that helps the customer

  • Offer a postpartum check-in
  • Share a list of local parent groups
  • Offer a birth story session

Licenses and permits

This work is not usually licensed, but check your state and local rules on business registration and on what you may say you offer. Do not diagnose or claim to treat conditions, and refer clients to licensed professionals for medical needs.

Questions

Can I give medical advice?

No. Refer to the care team.

What if a client asks me to speak for them?

Support them to speak for themselves.

About this guide

This national guide is written and checked by infinibell. Rules and conditions differ by place, so local pros are credited on guides for the cities they serve, not on national ones.

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