Custom gift baskets: a guide for pros
What customers ask, how to win the job, and what to put on your profile.
Offering custom gift baskets
You build gift baskets for individuals and businesses, filled with snacks, drinks, spa goods or local products. Clients want a basket that matches the occasion, arrives intact and meets the rules for what it contains.
What customers ask
- Can you include wine or other alcohol?
- How do you handle allergens and dietary needs?
- Will the basket arrive in good shape after shipping?
- Can you use local products in the basket?
- Can you add a custom card and branding?
How to win the job
- On the first call, ask for the recipient, the occasion, the budget, the restrictions and the delivery address
- Bring photos of baskets you have built, with the packing and wrapping shown
- Confirm before you quote whether the basket can go to the delivery address, especially if it has alcohol or food
- Put in the quote the items by name, the basket, the filler, the wrap, the card and the shipping method
- Check every label for allergens and list them in the order summary
- Pack perishable items for the trip time and say so in writing
- Photograph the basket before it ships so the client has a record
What to put on your profile
- Post photos of baskets for birthdays, corporate gifts and holidays
- List the item categories you use and the local producers you work with
- Show your packing process for shipping and delivery
- Describe your allergen check and your restrictions policy
- Add the occasions you serve and the lead times you need
Follow-up that helps the customer
- Offer a repeat basket for the same recipient on the next occasion
- Suggest a corporate gift program for the client's staff
- Recommend a refill basket for a family that gives gifts often
- Share a short card message guide for personal gifts
Licenses and permits
Food in a basket commonly needs a health permit or a food handler card from the local office that oversees food safety, depending on what you make and sell. Selling alcohol commonly needs a license or permit, and shipping alcohol often has its own rules. Check each rule before you include the item, and keep your records.
Questions
Do I need a permit to sell baskets with snacks?
Food businesses commonly need a health permit or a food handler card from the local office that oversees food safety. Check with that office before you sell food in a basket.
Can I include a bottle of wine in a basket I ship?
Check the rules for selling and shipping alcohol where you ship. Alcohol commonly needs a license or permit to sell, and shipping often has its own limits.
How do I handle a basket that arrives damaged?
Ask the client for photos, offer a replacement or a credit as your policy states, and review the packing for next time.
About this guide
This national guide is written and checked by infinibell. Rules and conditions differ by place, so local pros are credited on guides for the cities they serve, not on national ones.
Edit history
- Oct 29, 2026: Drafted by infinibell to our content guidelines.
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