Wedding florist: a guide for pros
What customers ask, how to win the job, and what to put on your profile.
Offering wedding florist
You design the flowers for weddings, including bouquets, boutonnieres, ceremony arches and reception centerpieces. Couples want flowers that match their palette and arrive on time at each location.
What customers ask
- Which flowers will be in bloom on my wedding date?
- Can you match the flowers to my colors and the venue?
- How do you coordinate delivery with the venue and the decorator?
- Will you show me a sample before the wedding?
- What happens to the flowers after the reception?
How to win the job
- On the first call, ask for the date, the venue, the palette, the number of pieces and the ceremony style
- Bring a wedding book with finished bouquets, centerpieces and arch pieces from venues like theirs
- Confirm the venue's delivery window, setup rules and the staff who will receive the flowers
- Put in the quote each floral piece by type and size, with the containers and the setup time
- Offer a sample bouquet or centerpiece before the wedding so the couple can see the colors in person
- Share the flower types that are in season for the date and explain any substitutions in writing
- Name the decorator or planner you will coordinate with, and confirm the handoff time
What to put on your profile
- Post photos of bridal bouquets, boutonnieres and centerpieces from weddings
- List the venues you have worked in and the seasons you work most
- Show the arches, hanging pieces and installations you can build
- Describe your delivery and setup process for the wedding day
- Add the flower types you use most and how they hold up in the venue's light
Follow-up that helps the customer
- Offer a care guide for the bouquet the bride keeps after the wedding
- Suggest preserving a bouquet, if the couple wants to keep it
- Recommend flowers for the couple's first anniversary
- Share a seasonal list of flower types for future events the couple plans
Licenses and permits
No special license is usually required to arrange wedding flowers. Keep your business registration current, carry liability insurance that covers setups at venues, and follow each venue's rules for deliveries and installations.
Questions
How do I handle a venue that will not allow a hanging piece?
Tell the couple and the decorator early. Offer a ground based or table based design that meets the venue's rules.
What if a flower type is not available on the wedding date?
Offer a close substitute in the same color, and show it to the couple before you order. Confirm the change in writing.
How should I charge for the bridal party bouquets?
List each bouquet and boutonniere as its own line in the quote, with its size and flower types, so the couple can see what each piece includes.
About this guide
This national guide is written and checked by infinibell. Rules and conditions differ by place, so local pros are credited on guides for the cities they serve, not on national ones.
Edit history
- Oct 29, 2026: Drafted by infinibell to our content guidelines.
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