Florist: a guide for pros
What customers ask, how to win the job, and what to put on your profile.
Offering florist
You design fresh and silk arrangements for birthdays, sympathy, anniversaries and home decor. Customers want an arrangement that looks like their occasion and arrives in good shape.
What customers ask
- Which flowers are in season for my date?
- Can you deliver to a hospital, an office or a home?
- How long will the arrangement last, and how should I care for it?
- Can you match the colors in my room or my event?
- What is your policy if flowers arrive damaged?
How to win the job
- On the first call, ask for the occasion, the date, the color palette, the budget and the delivery address
- Bring a book of finished arrangements that show different sizes and containers
- Confirm the delivery rules for hospitals, offices and venues before you accept the order
- Put in the quote the flower types, the container, the delivery window and any silk or dried material
- Send a photo of the finished arrangement before it leaves your shop when the customer asks for one
- Pack each arrangement so it travels upright and stays dry
- Explain in writing what care the arrangement needs and how long it should last
What to put on your profile
- Post photos of arrangements for each occasion you serve, such as sympathy, birthdays and weddings
- List the containers and styles you offer, such as hand tied bouquets, boxes and vase arrangements
- Show the delivery area and the days you deliver
- Describe your silk and dried options and how they compare with fresh
- Add a short note on how you care for the flowers before delivery
Follow-up that helps the customer
- Offer a care card that explains how to keep the arrangement fresh
- Suggest a standing order for weekly or monthly flowers for the home
- Recommend a plant or a silk piece for a room that gets little light
- Share a seasonal refresh plan for customers who want flowers through the year
Licenses and permits
No special license is usually required to arrange flowers. Keep your business registration current and carry liability insurance that covers deliveries and setups at homes, offices and venues.
Questions
Do I need a permit to deliver flowers?
A special permit is not usually required. Confirm with the local office that handles business registration, and ask your insurer what coverage you need for deliveries.
Can I sell flowers from a home kitchen?
Ask the local office that handles business registration and home based businesses what applies where you live. Flowers do not usually need the food rules, but zoning and business rules may.
What if a customer wants flowers for a venue with rules?
Ask the venue about its rules on flowers, containers and delivery times before you quote, and confirm the setup window in writing.
About this guide
This national guide is written and checked by infinibell. Rules and conditions differ by place, so local pros are credited on guides for the cities they serve, not on national ones.
Edit history
- Oct 29, 2026: Drafted by infinibell to our content guidelines.
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