Insurance agent: a guide for pros

What customers ask, how to win the job, and what to put on your profile.

Offering insurance agent

Customers want coverage they understand and an agent who stays reachable when a claim happens. Plain explanations of limits and exclusions set you apart.

What customers ask

  • Do you work with several insurers?
  • What is not covered?
  • How do I make a claim?
  • Will my rate change at renewal?
  • Can I bundle my policies?

How to win the job

  • Ask about the property, vehicle, household and business before discussing any carrier
  • Explain deductibles, limits and exclusions in plain words
  • Show quotes side by side with the differences noted
  • Tell customers how you are paid
  • Describe how you help when a claim comes up
  • Never suggest cancelling coverage before the new one is confirmed

What to put on your profile

  • Lines of insurance you are licensed for
  • States where you hold licenses
  • Insurers you represent, if you are comfortable listing them
  • How you support clients at renewal and claim time

Follow-up that helps the customer

  • Offer an annual coverage review
  • Send reminders when life events may call for a change
  • Offer a home inventory checklist for property clients

Licenses and permits

Hold a current license for each line and state in which you sell, complete required continuing education, and follow the state rules on disclosures and advertising.

Questions

Can I tell a customer a claim will be approved?

No. The insurer decides under the policy.

What must I explain before a customer signs?

Coverage, limits, deductibles, exclusions and your compensation as required.

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