Financial modeling: a guide for pros

What customers ask, how to win the job, and what to put on your profile.

Offering financial modeling

Founders want a model they understand and can update. Clear assumptions and honest talk about uncertainty are the marks of good work.

What customers ask

  • Can I update the model myself?
  • What assumptions drive the results?
  • Will investors trust it?
  • How long will it take?
  • What do you need from me?

How to win the job

  • Ask the purpose, audience and time horizon at the start
  • Show a sample model structure with confidential data removed
  • Explain that you list every assumption in one place
  • Offer a walkthrough and training on updating
  • Describe how you check formulas and totals
  • Be clear that you present scenarios and not predictions

What to put on your profile

  • Industries and model types you build
  • Tools you use
  • Sample structure and deliverables
  • Training and update options

Follow-up that helps the customer

  • Offer quarterly updates comparing actual results to the model
  • Offer to prepare scenarios for a lender or investor question
  • Offer a short training session for the owner's team

Licenses and permits

No license is usually needed, but do not give regulated investment advice without proper registration. Be clear about the limits of your role.

Questions

Can I promise results?

No. Present scenarios and the assumptions behind them.

What should I deliver?

The editable file, an assumptions list and a short guide to using it.

Pro reviewers

Pros who offer financial modeling remotely can improve this guide, like Wikipedia. We check every edit before it goes live. Every approved edit is credited in the edit history and on the pro's profile.

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About this guide

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