Banner printing: a guide for pros

What customers ask, how to win the job, and what to put on your profile.

Offering banner printing

You print banners on vinyl or fabric with the client's artwork, adding hems, grommets or pole pockets so they hang correctly. Your value is clear, durable banners that match the artwork and the use.

What customers ask

  • Will this banner last outside through the weather?
  • Can you add grommets so I can hang it on a fence?
  • Will the colors match my logo?
  • Can you print a banner to fit my stand?
  • What file do you need from me?

How to win the job

  • On the first call, ask for the banner size, the location, the hanging method, the duration of use and the deadline, then confirm them in writing.
  • Check the client's artwork for resolution, size and bleed before quoting, and list any fixes needed in the quote.
  • Send a proof at the actual size, or a printed sample of the material, before the full run.
  • Recommend a material based on the use and the weather, and explain the reason in one sentence the client can follow.
  • Mark the hanging points on the proof so the client can see where the grommets or pole pockets will be.
  • Pack banners rolled in a tube with a hanging guide, and include a note on how to store them for reuse.

What to put on your profile

  • Post photos of banners in real settings, such as events and storefronts, with client permission.
  • List the materials and finishes you offer and the sizes you can print.
  • Describe your artwork check and proof steps in plain terms.

Follow-up that helps the customer

  • Offer a reprint of the same banner for the next event, using the saved file.
  • Suggest a stand or frame for the banner when the client has a booth or a display.
  • Recommend a storage plan for outdoor banners between events.

Licenses and permits

Banner printing is usually not licensed. Keep your business registration current, and check your state or local rules for any registration your work requires; keep records of the fonts and image licenses in each client's artwork.

Questions

Do I need a license to print banners?

Usually not. Check your state or local rules if you operate as a registered business, and confirm your business registration is current.

What if the client's artwork is too low in resolution?

Tell the client before printing. Show a sample of the likely result and ask the client to supply a better file, since a poor file will print poorly at large sizes.

Who is responsible for a banner that is damaged by weather?

Set the material and the expected use in writing. If the banner is used outside the rating you recommended, say so in the record and the client's confirmation.

Pro reviewers

Pros who offer banner printing remotely can improve this guide, like Wikipedia. We check every edit before it goes live. Every approved edit is credited in the edit history and on the pro's profile.

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