WordPress development: a guide for pros
What customers ask, how to win the job, and what to put on your profile.
Offering wordpress development
You build and customize WordPress sites, so clients judge you on how easy the site is to edit and how stable it stays after launch. Clean themes, few plugins and clear training keep the site working.
What customers ask
- Can I edit it myself?
- Will it be secure?
- Which plugins are we paying for?
- How do updates work?
- Can you move my site to a new host?
How to win the job
- On the first call, ask the goals, the current site if one exists, the features and the people who will edit it
- Keep the plugin count low and explain why each one is there
- Set up the editor so the client can change text and images without breaking the layout
- Test the forms, the mobile layout and the updates before handover
- Train the client in a short session and leave a written guide
- Document the logins, the licenses and the backup process
What to put on your profile
- Examples of WordPress sites you built, with the editing features shown
- The themes and plugins you use most often, with their support status
- Your update and backup process in plain words
- Your contract terms for ownership and licenses
Follow-up that helps the customer
- Offer a monthly update and backup plan
- Remind the client to check the forms after each update
- Send a note on keeping plugins and the theme current
Licenses and permits
WordPress development is usually not licensed. Check state and local rules for business registration and contract terms, and confirm that any paid theme or plugin is licensed for the client's use.
Questions
What do I do when a client wants a plugin that conflicts with the theme?
Test the conflict, explain the options, and recommend the simplest fix with the risks written down.
How do I handle a client who wants to keep an old theme that no longer updates?
Explain the security risk, quote the update or rebuild, and record the client's decision in writing.
Pro reviewers
Pros who offer wordpress development remotely can improve this guide, like Wikipedia. We check every edit before it goes live. Every approved edit is credited in the edit history and on the pro's profile.
Edit history
- Oct 29, 2026: Drafted by infinibell to our content guidelines.
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