Permanent makeup: a guide for pros
What customers ask, how to win the job, and what to put on your profile.
Offering permanent makeup
Clients book permanent makeup for shape and color that lasts between touch-ups. Your training, your sterilization steps and your healed photos are what build trust and repeat visits.
What customers ask
- How long will the color last, and how often do I need touch-ups?
- Will it hurt, and how long does healing take?
- What pigments do you use, and are they safe?
- Can you match the shape to my face?
- What do I need to do after the procedure?
How to win the job
- On the first call, ask about the area the client wants treated, their health history, medications and any skin conditions.
- Show healed photos, not only fresh ones, with the client's permission.
- Explain the healing steps and the touch-up plan in writing before the procedure.
- Do a shape plan with the client and make changes before any pigment is placed.
- Explain your sterilization steps in plain words, including single-use needles and sealed equipment.
- Book the touch-up visit at the start, so the client knows the plan.
What to put on your profile
- Healed photos of permanent makeup work, shown with consent
- A list of your services, such as brows, lip color and eyeliner
- Your training background and certifications, as they apply where you work
- Your sterilization and sanitation steps, described in plain words
- Your permit or health department details, where they apply
Follow-up that helps the customer
- Offer a touch-up visit timed to the healing and fading of the pigment
- Suggest a healing care kit with the aftercare products you use
- Offer a check-in after healing to review the result with the client
Licenses and permits
Check your state and local health or licensing agencies for the permit and training rules that apply to permanent makeup where you work, since it is often regulated like tattoo work. Keep your permit and training details current and list them on your profile.
Questions
Do I need a permit for permanent makeup?
Many places require a permit or license for this work, and rules are set by state or local health departments. Check with those agencies before you take paid bookings.
How do I handle a client with signs of infection?
Advise the client to see a doctor right away if the area is swollen, hot, painful or leaking. Keep records of the pigment, the needle and the procedure date so the doctor can review them.
Should I offer a health check form?
Yes. A health and medication form helps you decide whether the procedure is safe for the client. Keep the form on file and review it before every procedure.
About this guide
This national guide is written and checked by infinibell. Rules and conditions differ by place, so local pros are credited on guides for the cities they serve, not on national ones.
Edit history
- Oct 29, 2026: Drafted by infinibell to our content guidelines.
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