Makeup artist: a guide for pros

What customers ask, how to win the job, and what to put on your profile.

Offering makeup artist

Clients hire a makeup artist for a look that suits them, lasts through the event and comes with a clear plan. Show real photos in real light, and quote the full job so the client knows exactly what they are getting.

What customers ask

  • Can you match my skin tone and undertone?
  • How long will the makeup last, and do you bring touch-up products?
  • Do you come to my location, and is travel included in the price?
  • Can I see photos of your looks in natural light?
  • Do you offer a trial, and is it charged separately?
  • Do you clean your brushes and use fresh applicators for each client?

How to win the job

  • On the first call, ask for the date, the start time, the location, the number of people and a photo of the look they want, then say honestly which parts you do well.
  • Post photos taken in daylight and in indoor light, with the client's permission, so buyers see the range of your work.
  • Put the trial, travel and touch-up terms in the quote so there are no surprises on the event day.
  • Ask about skin type, allergies and any products the client already uses before you book, and note what you plan to use.
  • Send a short written plan with the arrival time, when the look is finished and when a touch-up is planned.
  • Confirm the date, arrival time and address by text or email the day before the event.

What to put on your profile

  • Before and after photos of the same client in similar lighting, shared with consent
  • A short list of the looks you offer, such as bridal, editorial, evening or stage makeup
  • The areas you travel to and whether you work in homes, venues or studios
  • Your cleaning routine for brushes, sponges and applicators
  • Your license details as they apply in the state where you work

Follow-up that helps the customer

  • Offer a short skin prep sheet for the week before the event, so the client's skin is in good shape
  • Suggest a day-of touch-up kit with the same products you used
  • Offer a short lesson for a client who wants to learn the look for everyday wear

Licenses and permits

Check your state's cosmetology or licensing board for the license that covers makeup artistry where you work, since some states require one. List your license details on your profile.

Questions

Do I need a license to do makeup for weddings?

It depends on your state. Some states require a cosmetology or esthetics license for makeup artistry. Check with your state board before you take paid work.

Should I charge for a trial?

You can charge a separate trial fee and credit it toward the event booking, or include the trial in the booking. Put the terms in writing so the client knows what they get.

How do I handle clients with allergies?

Ask about allergies and past reactions before you start. When there is time, patch test new products. Keep a list of what you used so the client can check it later.

About this guide

This national guide is written and checked by infinibell. Rules and conditions differ by place, so local pros are credited on guides for the cities they serve, not on national ones.

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