Massage therapy: a guide for pros
What customers ask, how to win the job, and what to put on your profile.
Offering massage therapy
Clients book massage therapy for relief, relaxation and a regular routine that keeps them moving well. Your intake process, your license and your clear session plan are what build trust and repeat bookings.
What customers ask
- What type of massage is best for my goals?
- Will it hurt, and can you adjust the pressure?
- Are you licensed, and how do I check?
- Can you work around an injury or a medical condition?
- How often should I come back?
How to win the job
- On the first call, ask about the client's goals, the areas that bother them and any injuries or medical conditions.
- Explain the massage types you offer in plain words, so the client can choose the session that fits.
- Complete an intake form before every first session, and review it with the client.
- Tell the client how you will check pressure and comfort during the session.
- Put the session length, the type, travel and add-ons in the quote so the client knows what they are booking.
- Suggest a session plan that matches the client's goals, and let them choose how often they come back.
What to put on your profile
- Your massage types and the areas and problems each one is used for, in plain words
- Your license number as it appears on your state license, and where it can be verified
- Your training background for the techniques you offer
- Your session length options and the locations where you work
- Your intake and consent process, described in plain words
Follow-up that helps the customer
- Offer a session plan for clients who want regular work on a specific area
- Suggest simple at-home stretches that match the session they had
- Offer a check-in after the first session to review how the client feels
Licenses and permits
Check your state's massage therapy licensing board for the license that covers paid massage where you work, since most states require one. Keep your license current and list your license details on your profile.
Questions
Do I need a license to give massages for pay?
Most states require a massage therapy license for paid sessions. Check your state board before you take paid bookings, and confirm any local rules for where you work.
How do I handle a client who tells me they are in pain?
Ask about the pain, adjust the pressure, and avoid the painful area. If the pain is severe, new or lasting, advise the client to see a doctor. Do not diagnose the condition.
Should I ask about blood clots and other medical conditions?
Yes. Ask about blood clots, recent injuries, surgery, skin conditions and medications on your intake form. Use that information to decide whether to adjust the session or ask the client to see their doctor first.
About this guide
This national guide is written and checked by infinibell. Rules and conditions differ by place, so local pros are credited on guides for the cities they serve, not on national ones.
Edit history
- Oct 29, 2026: Drafted by infinibell to our content guidelines.
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