How to Write a Service Tech Job Post That Attracts Good Candidates

A strong job post is honest, specific and easy to answer, and it filters out people who are a poor fit before they apply.

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Start with the real job

Before you write, list what the person will do all day. Will they run service calls alone, ride with a lead, handle installs or do a mix? How much driving? Will they be on call? Candidates want the truth, and a clear picture helps you avoid early quits.

Use a plain title and describe your company

Skip cute titles. Use what job seekers type into search, such as plumber, HVAC technician, electrician or service technician. If the role is entry level, say helper or apprentice. Clear titles get found.

Say who you are, what you do and what kind of customers you serve. Add a line about how you treat people, such as steady work, clear expectations or training you provide. Only include claims you can back up.

Be specific about requirements

List what is required and what is nice to have. Include licenses, driver's license, experience level and tools. Mention a background check or drug screen only if you actually do them, and follow your state rules, which differ. Check with your state labor agency or an attorney on what you can ask and require.

  • Required: trade license or ability to get one, valid driver's license
  • Preferred: experience in the specific work you do
  • Tools: what you provide and what the tech brings
  • Schedule: days, hours and on call expectations

Be careful with pay and benefits

Pay rules, overtime and what you can advertise vary by state, and some states require pay information in job posts. Check with your state labor agency or an attorney before you publish. Describe how pay works in general terms, such as hourly, salary or commission, and list benefits you truly offer.

Tell them how to apply and what happens next

Make applying simple: a phone number, a short form or an email. Explain the steps, such as a phone call, an interview and a ride along. Candidates like knowing the process. Respond to every applicant, even with a short no.

Write it in your own voice and post where techs look

Read it aloud. If it sounds like a form letter, rewrite it. Mention what makes your shop a good place to work, like a small team, a clean shop or room to grow. Avoid empty phrases like fast paced environment and rock star.

Use job boards, trade schools, local groups and your own website. Ask your best techs to share it with people they trust, since referrals often produce the best hires.

Questions

Should I list the pay in the job post?

Many candidates want to see it, and some states require it. Check with your state labor agency or an attorney for rules in your state.

How long should the post be?

Long enough to be clear, short enough to read on a phone. A few short sections is plenty.

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