Review Request Scripts You Can Say Out Loud at the Job

Asking in person feels awkward until you have words ready, so here are scripts that sound like a real person.

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Why the ask feels hard

Most trade pros are good at the work and uncomfortable asking for anything afterward. You worry about sounding pushy, so you say nothing, and the happiest customer in town never writes a word.

A script fixes that. When you know what to say, the ask takes ten seconds and feels like part of the visit instead of a sales pitch.

The basic script

Wait until the customer has seen the finished work and said something good. Then say: I am glad that worked out for you. We are a small company and reviews are how new customers find us. Would you be willing to leave a short one on Google? I can text you the link now.

Notice what this does. It names a reason, it asks permission, and it offers to make the next step easy. It never asks for five stars or tells them what to write.

Scripts for different situations

Different customers need different words. A talkative homeowner may respond to a warm ask. A rushed property manager may prefer something brief and professional.

Keep two or three versions in your head and use the one that fits the moment.

  • Warm: You were great to work with. If you have a minute later, would you mind sharing how it went on Google?
  • Brief: If we did a good job, a quick Google review would help us. I will send the link.
  • For repeat customers: You have been with us a while. Would you mind putting that in a review so others can find us?
  • For a customer who thanks you twice: I really appreciate that. Would you say it in a review? It means more than you know.

When the customer says maybe later

Do not push. Say: No problem at all. I will send the link so you have it whenever you are ready. Then actually send it, and do not send more than one gentle reminder.

If they say no, thank them and leave it. A pressured review is worse than none, and you want customers to remember you as someone who respected their time.

What to avoid saying

Do not offer a discount, gift or anything else in exchange for a review. Many review platforms prohibit this, and customers can tell. Do not tell the customer what rating you want.

Also avoid asking while you are standing at the door with a clipboard and the invoice. Ask at a calm moment, after the work is shown and before the money talk, or by a follow-up message.

Practice it once

Say the script to a coworker or your spouse three times. It will feel strange the first time and natural by the third. Then use it on your next happy customer.

Keep a count on a sticky note or in your phone. After ten asks, see how many turned into reviews. That tells you if your wording or timing needs a tweak.

Questions

Should I say five stars?

No. Ask for an honest review and let the customer choose the rating.

What if the customer does not use Google?

Ask which site they use and send the link for that one if you have a profile there. A review anywhere helps, but pick one or two main places so they pile up.

Is it okay to ask in writing on the invoice?

A small line such as 'Tell us how we did' with your review link is fine. Keep it low pressure.

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