Buyer's agent: a guide for pros
What customers ask, how to win the job, and what to put on your profile.
Offering buyer's agent
Buyers want a guide who listens, explains and protects their interests. Clear terms and honest advice help you stand out.
What customers ask
- How are you paid?
- Can I end the agreement?
- How do you know what a home is worth?
- What if there are many offers?
- Should I get an inspection?
How to win the job
- Ask the buyer's needs, budget and timeline before sending listings
- Recommend speaking with a lender early without steering to a specific one
- Explain how you compare asking prices with recent nearby sales
- Put your compensation and agreement terms in a clear written summary
- Describe how you advise on inspections and repair requests
- Explain how you handle competing offers without promising a win
- Tell buyers you represent them only, if that is true
What to put on your profile
- License details and neighborhoods you know
- Types of buyers you serve, such as first time buyers
- Your search and showing process
- How you communicate during the search
Follow-up that helps the customer
- Send a closing day checklist
- Offer referrals to inspectors, lenders and attorneys without requiring their use
- Send a home maintenance checklist after closing
Licenses and permits
Hold a current state real estate license and follow state rules on agency disclosure and buyer agreements. Work under your supervising broker where required.
Questions
Can I promise a buyer will get a home?
No. Explain your process and the market.
What do I disclose to buyers?
Your agency role, how you are paid and conflicts of interest, as state rules require.
About this guide
This national guide is written and checked by infinibell. Rules and conditions differ by place, so local pros are credited on guides for the cities they serve, not on national ones.
Edit history
- Oct 29, 2026: Drafted by infinibell to our content guidelines.
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