Corporate video production: what to know

What the job involves, what changes the price, and what to ask a pro.

What corporate video production is

A corporate video production team creates company videos such as brand stories, training, interviews and recruiting films, shot to professional standards for business use. These videos are often shown to customers, staff or candidates, so the message, the look and the accuracy all matter.

Signs you need it

  • You want a brand story that explains who your company is and what you stand for.
  • You need a training video for new staff or a process change, with steps that people can follow.
  • You want interviews with leaders, staff or customers to show your company in a credible way.
  • You are recruiting and want a film that shows what it is like to work for you.
  • You need a video for an internal announcement, an onboarding program or a company event.
  • Your current videos look dated or do not match how the company now presents itself.

What the pro does

  • Meets your leadership and team to agree the message, the audience and the approval process.
  • Writes an outline or script, or reviews yours, and agrees the people who will appear on camera.
  • Plans the shoot, including locations, lighting and sound, and manages interview times with the people involved.
  • Edits the footage with your brand's colors, fonts and logo, and shares drafts for review.
  • Delivers the final video in the formats your channels need, with captions if required.

What changes the price

Every job is different, so we do not publish prices. These are the things that move the quote up or down.

  • Length and number of videos, and whether they form a series.
  • Number of interviews and the amount of on-camera time needed.
  • Number of locations and shooting days.
  • Scripting and review rounds, including the number of stakeholders who approve.
  • Motion graphics, animation and branded titles.
  • Captions, translations and multiple cuts for different channels.

What a written quote should spell out

  • The number and length of videos, and the channels each one is made for.
  • The interviews, locations and shooting days included.
  • The number of review rounds and who approves each stage.
  • Music, stock footage and talent rights, and who arranges them.
  • Who owns the videos and the project files, and whether you may reuse the footage.

Questions to ask before you hire

  • Who will approve each stage, and how many review rounds does that allow?
  • Can I see a sample of a corporate video you made for a business like mine?
  • How do you prepare people who appear on camera?
  • Who arranges music, stock footage and any talent rights?
  • Will you deliver captions and different cuts for each channel?
  • How will the video be kept accurate when the company changes?

Red flags

  • Promises the video will boost sales or recruiting numbers.
  • Will not show corporate samples or explain its approval process.
  • Writes claims about the company that leadership has not confirmed.
  • Does not plan how people on camera are prepared or their consent.
  • Asks for full payment before the approval process and schedule are agreed.

What you can do yourself

You can record a short staff interview on a phone, with a quiet room and a microphone placed near the speaker, to test the message before you invest in a full production. Hire a corporate video team when the video will represent the company to customers or candidates, when several people appear on camera, or when the video must meet the brand and accuracy standards your leadership expects.

Licenses and permits

Corporate video production is not commonly licensed, so a license is usually not required for this work. Check with your state or local licensing agency about business rules that apply to you and your company, and ask the team for a sample corporate video and a description of its approval process as proof of skill.

Corporate video production questions

Who should approve the video?

Agree the approvers at the start, and keep the group small enough to make decisions. Put the approval points and the number of review rounds in the agreement.

Do people on camera need to agree?

Yes. Get written consent from everyone who appears on camera, and tell them how the video will be used. Do this before the shoot.

How do we keep the video accurate over time?

Set a review date for each video, and note the facts it states, such as product details or leadership names, so they can be checked when they change.

About this guide

This national guide is written and checked by infinibell. Rules and conditions differ by place, so local pros are credited on guides for the cities they serve, not on national ones.

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